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AdHash logo

AdHash logo Typography AdHash colours Iconography Brand stationery

Main Logo

Light Wordmark on dark background
Dark Wordmark on light background

Alternate Logo

Use of Icon only
Logo and slogan on light background
Logo and slogan on dark background
Download whole pack

Logo spacing

The space between the Icon and the Wordmark is equal to the counter-space in the ‘d’ of the Wordmark.
While the Icon can exist without the Wordmark, the Wordmark should never exist without the Icon.

Logo clear-space

The exclusion zone is equal to half the height of the Icon. Marked as x in the diagram.
The same principle applies when the Icon is used without the Wordmark.

This ensures the legibility and impact of the Logo by isolating it from competing visual elements such as text and supporting graphics.
This space should be considered as the minimum safe distance, as in most cases the Logo should be given even more room.

Establishing a minimum size ensures that the impact and legibility of the Logo is not compromised in application.

Print 10mm
Digital 33px
Print 30mm
Digital 95px

Logo misuse

Do not change the typeface of the logo.
Do not distort the logo.
Do not change the colours of the logo.
Do not change the opacity of the logo.
Do not outline the logo.
Do not rotate the logo

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