AdHash Platform Releases

AdHash Platform v2.7

Release date: 13 May 2022
374 commits
45,474 lines of code added
34,973 lines of code removed
702 files changed

What's new?

- Region-specific public and school holiday targeting is now available in select countries;
- AdHash now blocks payments for invalid activity, non-viewability, and ad fraud in real-time and provides detailed reporting;
- The notification centre is fully-redesigned and much more powerful;
- Multiple additions and improvements to the Direct Deals interface;
- Additional automation has been added to the contextual targeting interface;
- You can now directly import campaigns from Facebook to run A/B tests and compare performance;
- More automated brand safety mechanisms;
- The Advanced Settings menu has been redesigned;
- We have improved the real-world data targeting;
- Some of the reporting menus are now significantly faster;
- Hundreds of small bugfixes and improvements.
374 commits
45,474 lines of code added
34,973 lines of code removed
702 files changed

AdHash Platform v2.6

Release date: 19 March 2022
329 commits
29,666 lines of code added
14,234 lines of code removed
712 files changed

What's new?

- AdHash has always protected you from ad fraud and we continuously add new measures. Now they are also visible to you, broken down in a dozen categories. Check them out in the Validation menu;
- We are now using first-price auctions for both CPC and CPM bidding;
- The direct deals negotiations have been improved;
- Whitelists and blacklists now work per domain, not just per publisher;
- The colour schemes for both the dark and the light versions of the platforms have been changed;
- Hundreds of small bugfixes and improvements.
329 commits
29,666 lines of code added
14,234 lines of code removed
712 files changed

AdHash Platform v2.5

Release date: 31 January 2022
231 commits
34,690 lines of code added
30,170 lines of code removed
392 files changed

What's new?

- We have implemented real-time brand-safety measures to ensure that our ads never appear next to undesirable articles;
- Further improvements to the ad serving speed. We are now starting to break the 100 ms barrier. We used to be 20x faster than the competition. Now we are 30x faster;
- New ad loading animations were tested and added;
- Ad hovers are now reported;
- Email notifications have been improved;
- Hundreds of small bugfixes and improvements.
231 commits
34,690 lines of code added
30,170 lines of code removed
392 files changed

AdHash Platform v2.4

Release date: 22 December 2021
371 commits
28,933 lines of code added
16,682 lines of code removed
722 files changed

What's new?

- Major improvements to our contextual targeting thanks to Natural Language Processing;
- Automated alerts for campaign performance to help extract the most out of your ad spend;
- Further improvements in ad load times thanks to both state-of-the art compression and optimised infrastructure;
- Our Telegram bot is now interactive and you can use it to directly react to important campaign updates without even opening the platform;
- New unique ad formats;
- Hundreds of small bugfixes and improvements.
371 commits
28,933 lines of code added
16,682 lines of code removed
722 files changed

AdHash Platform v2.3

Release date: 28 October 2021
304 commits
30,293 lines of code added
32,124 lines of code removed
1,416 files changed

What's new?

- Publishers and advertisers can now run RTB campaigns on a CPM pricing model as well as CPC;
- Detailed real-world targeting reports;
- Granular video performance reports;
- Revamped Video Bubble ad format with more options for visualisations and interactions;
- Tips and alerts for troubleshooting and campaign optimisations;
- Added filters for sports and financial targeting.
304 commits
30,293 lines of code added
32,124 lines of code removed
1,416 files changed

AdHash Platform v2.2

Release date: 25 August 2021
166 commits
21,380 lines of code added
20,363 lines of code removed
617 files changed

What's new?

- Publishers and advertisers now have the ability to connect to our Telegram bot. It gives them live updates and allows them to take immediate action, reflecting AdHash's continuous pursuit of being the fastest ad platform in existence;
- Additional paid features were introduced and their spending is now much easier to track across the dashboards;
- A new “Time on page” report available;
- Restructuring of the campaign targeting page for easier navigation;
- We have quadrupled the resolution for the Video Bubble ad format;
- We have enabled server-side ad serving, making AdHash even more resilient to ad blockers;
- Hundreds of small bugfixes and UI / UX improvements.
166 commits
21,380 lines of code added
20,363 lines of code removed
617 files changed

AdHash Platform v2.1

Release date: 23 July 2021
223 commits
23,026 lines of code added
21,719 lines of code removed
601 files changed

What's new?

- Just as we are starting to enjoy more and more open sports events, advertisers can now for the first time set campaigns to automatically adjust spend before, during, or after specific sporting events;
- The AdHash Sports Event Calendar allows advertisers to set daily bid multipliers based on sport events happening each day;
- Publishers can now easily launch their own internal campaigns, and manage campaigns on behalf of advertisers through their own platform;
- The AdHash Referral Program is now live! Find out how advertisers can get €100 ad credit, while publishers can get 30 days commission free for all direct and RTB campaigns;
- More flexible payment options are available. Payments can now be made through the platform, or settled directly between publishers and advertisers;
- Better user access management (read-only and restricted access available);
- Hundreds of small bug fixes and UI / UX improvements.
223 commits
23,026 lines of code added
21,719 lines of code removed
601 files changed

AdHash Platform v2.0

Release date: 16 June 2021
455 commits
34,180 lines of code added
18,380 lines of code removed
680 files changed

What's new?

- We are now open to third-party bidders and integrations and others have already started leveraging our technology to build their vision for a better advertising ecosystem;
- It's now possible to target campaigns based on financial data (stocks, indexes, ETFs, crypto, and forex);
- We are introducing the Video Bubble - a unique and more personal video ad format to drive better results for both advertisers and publishers;
- More nifty tools in the Ad Builder to create beautiful ads;
- Ad loads can now be animated to capture more attention;
- Hundreds of small bug fixes and UI / UX improvements.
455 commits
34,180 lines of code added
18,380 lines of code removed
680 files changed

AdHash Platform v1.7

Release date: 21 April 2021
193 commits
17,186 lines of code added
7,968 lines of code removed
751 files changed

What's new?

- We are unveiling unique ad formats for brands to engage with customers in exciting new ways;
- As we expand internationally, we are adding new currencies. The platform now supports GBP;
- It's now easier than ever to join the AdHash Public Marketplace for direct deals. Just fill out the form and take your place alongside other flagship publishers;
- In line with our ethos of maintaining the highest privacy standards for users, we are further restricting all use of tracking pixels;
- Invoices can now be viewed and downloaded from the platform;
- Various other improvements to the UI / UX and the back-end architecture.
193 commits
17,186 lines of code added
7,968 lines of code removed
751 files changed

AdHash Platform v1.6

Release date: 01 March 2021
171 commits
50,495 lines of code added
13,318 lines of code removed
1,064 files changed

What's new?

- We have migrated a lot of the database heavy lifting to MongoDB. This results in an approximately 3x reduction in server costs, meaning that regardless of whether you are using AdHash Cloud or are self-hosting the platform, you should see noticeable improvements;
- We made a company-wide push to significantly improve the geotargeting across all interfaces - campaign setup, reporting, and weather targeting. We now have an industry-leading level of detail when it comes to location selection, including the population counts for all targeted cities across the globe;
- The flow of creating direct deals has been revamped to match the level of the AdHash Public Marketplace;
- Direct deals now also support weather targeting;
- For publishers who wish to integrate AdHash into their header bidder, AdHash now has a Prebid integration;
- We have added many smaller improvements and features and have fixed dozens of bugs.
171 commits
50,495 lines of code added
13,318 lines of code removed
1,064 files changed

AdHash Platform v1.5

Release date: 22 Dec 2020
278 commits
37,520 lines of code added
10,827 lines of code removed
801 files changed

What's new?

- Weather targeting with bid multipliers applying to both current conditions and forecasted data;
- Audience segmentation, allowing publishers to directly share their first-party audience insights with advertisers;
- Multiple heatmaps can now be plotted side-by-side for A/B testing and comparisons;
- Weekly summaries can now be automatically exported as PDFs and delivered via email.

This release contains some fundamentally new functionalities so do not hesitate to reach out to us if you want to learn more.
278 commits
37,520 lines of code added
10,827 lines of code removed
801 files changed

AdHash Platform v1.4

Release date: 23 Oct 2020
206 commits
47,322 lines of code added
42,884 lines of code removed
1,072 files changed

What's new?

- Platform light theme;
- All table operations are now executed instantly;
- Improved platform speed performance with back-end optimisations;
- Clearer process and status-related notifications;
- Revamped registration page;
- Improved detection of certain mobile phone models.
206 commits
47,322 lines of code added
42,884 lines of code removed
1,072 files changed

AdHash Platform v1.3

Release date: 08 Sep 2020
255 commits
35,520 lines of code added
7,333 lines of code removed
728 files changed

What's new?

- Introducing the AdHash Public Marketplace for direct deals;
- Credit and debit card payments through the platform;
- New ad format “Gallery Ad” used as pre-roll in videos.
255 commits
35,520 lines of code added
7,333 lines of code removed
728 files changed

AdHash Platform v1.2

Release date: 20 May 2020
122 commits
17,837 lines of code added
12,376 lines of code removed
351 files changed

What's new?

- Hypercontextual targeting, allowing advertisers to target specific URLs or whole sections of websites with relevant contextual assets;
- Negotiation functionality for direct deals;
- Improved invalid click detection;
- User-privacy enhancement.
122 commits
17,837 lines of code added
12,376 lines of code removed
351 files changed

AdHash Platform v1.1

Release date: 07 April 2020
101 commits
9,317 lines of code added
4,980 lines of code removed
299 files changed

What's new?

- Introducing AdHash Direct which allows publishers and advertisers to facilitate direct deals, as an additional transaction channel to AdHash RTB;
- Video tutorials are now available in the new Support Centre;
- Major performance improvements in reporting.
101 commits
9,317 lines of code added
4,980 lines of code removed
299 files changed

AdHash Platform v1.0

Release date: 19 Feb 2020
120 commits
11,211 lines of code added
3,366 lines of code removed
213 files changed

What's new?

After years of research and development, building, scaling, and testing with clients, the AdHash team is proud to announce that the release of the first official stable version of the AdHash Platforms. v1.0 is live!
120 commits
11,211 lines of code added
3,366 lines of code removed
213 files changed